PEMCO Insurance

PEMCO came to Periscope to breath a little life into their members-only, Seattle and Portland-based insurance cooperative. We leaned heavily on the strength of character of their members and built a refreshed brand around the idea that these badass Northeasterners are down to take on anything - and PEMCO is here to defend their ability to do so.

In tandem with our down-to-the-studs rebrand, we built a ground-up content strategy based on weeks of onsite user and stakeholder research, translated that into a comprehensive architecture, and crafted an atomic web design for their consumer facing site, their user login portal, and their mobile app.