The Society of ProAdvisory

Intuit’s Quickbooks product team has a dynamic and flourishing community of independent accountants around the country. They are as diverse as they are ubiquitous. The only problems is, as independent contractors, they struggled to find a sense of community.

So we got to work building them a not-so-secret society, complete with mathematics-based iconography and ancient proverbs, in time to surprise them at their big annual conference by inviting them to their own private lounge, tons of swag, and a branded private party on the last night of the conference.

Fun fact: this work won AdFed Best of Show B2B 2020